信息匹配题
题型解读：信息匹配题以考查考生快速阅读， 获取信息和处理信息的能力为出发点。文章体裁属于应用文，与以往高考阅读理解题中的应用文有一定的联系，但题型更倾向于实用性。它将具体的人物、具体的情节设计在实际的情景或假设中，能更好地考查考生语言应用能力。信息匹配题的突出特点是：情景内容具体、人物角色明确、任务定位合理。
解答此类试题时，同学们首先可以快速地阅读试题所给选项，明确其内容，寻找其关键词句。如例文中每一位企业家成功感言的核心内容。再如招聘广告中的详细要求：年龄、学历、经历、求职者的基本情况及其他要求之后，再对关键词语进行详细分析，抓住信息点，仔细辨析备选选项，最后确定对应关系。
例3 (2009年浙江卷，有删减)Bryan、Olga、Scott正在进行一项“企业家成功秘诀调查”。他们将采访几位企业家。第61～63题是他们拟的采访话题。阅读下面刊登在Entrepreneur(《企业家》)杂志上4位企业家的成功感言，为每位采访者选定最佳采访对象，选项中有一项是多余选项。
61. Bryan: What comes first, the customer or the profit?
62. Olga: How important is an entrepreneur’s ambition to his/her company’s growth?
63. Scott: How does an entrepreneur make use of his/her advantages?
A
Sheri Poe
Ryka Inc。
Since I started this company in my kitchen seven years ago, I always dreamt of what it would be some day. Focusing on that goal helps me get through tough times.To get the kind of success that you want, you need to dream big.That’s the starting point. Every success story begins with big dreams. You need to have big dreams for yourself, like being somebody rich, famous or fulfilled.You need to have a clear goal of what you want to achieve。
Also, I think it’s really important that the people you’re working with are as committed to the same goal as you are, so you can support each other and keep each other energetic。
Ben Cohen
Ben & Jerry’s Homemade Inc。
I’m energized by the people I work with. I’m very relationship-driven, which is different from most entrepreneurs. I’m inspired by doing things that are not normal and that most people think don’t fit into the business world or don’t make any sense。
In business, you are judged by the company you keep——from your management team, board of directors and strategic partners. Maybe the lady you met in a trade association meeting can help you secure funding, or the gentleman at a conference can provide you with management advice。
C
Frank Toskan
Make-Up Art Cosmetics(M.A.C)
One of the nicest things anyone ever said to me was, “I hate makeup, but I love M.A.C。” That’s what moves me on. Even people who don’t wear makeup can appreciate our company, what it stands for, its values and the way we do business。
We work from an inverted pyramid, where the customers are always at the top. Our customers inspire me and keep me going. They and our staff, not money, make me enthusiastic. If I had stayed in this business just for the money, I would have closed down years ago。
D
Kenneth Cole
Kenneth Cole Productions
Inc。
You can’t be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you need to identify your strengths and concentrate on them. You’ll become more successful if you are able to channel your efforts to areas that you do best. In business, for example, if you know you are good at marketing, then give it full play. Seek help or assistance in areas that you may be poor at, such as accounting or bookkeeping. To turn your weakness into strength, consider taking hands-on learning or training。
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