根据职业顾问Bernd Slaghuis的说法，求职信的长度并不会影响其成功的可能性。
The expert said one of the big mistakes in cover letters is simply repeating your CV.
专家说，求职信中最大的错误之一就是重复你的简历。
Slaghuis advises applicants to ensure their personality shines through and that they connect with the reader.
Slaghuis建议求职者要确保自己的个性闪耀，并与读者建立联系。
Writing out a successful cover letter is no mean feat. All the important parts have to be clear, it mustn't be too long, the introduction has to be accurately written and formulaic expressions like "It's for this reason I'm applying..." will immediately rule you out.
写出一封成功的求职信绝非易事。所有重要的部分都必须清楚，不能太长，引言必须写得准确，像“因为这个原因我要申请……”这样的公式化表达会立即将你淘汰出局。
If you really want to your application to be compelling, convincing and to stand out from the crowd, every detail has to be spot on down to a tee.
如果你真的想让你的申请引人注目，让人信服，让你从人群中脱颖而出，那么必须注重每一个细节。
Career and applications coach Bernd Slaghuis outlined what a cover letter needs to be truly successful.
职业和应用教练Bernd Slaghuis概述了真正的成功求职信所需要的内容。
1. Your letter's length doesn't determine its potential for success
1. 求职信的长度并不能决定它成功的可能性
"Many applicants believe there's this rule that a cover letter should never under any circumstances be longer than one page, or that it should consist of a maximum of three paragraphs. I don't believe in arbitrary rules like that," said Slaghuis. "Even if all relevant contents of a good cover letter fit on one page, a longer cover letter might also yield good results and lead to an offer of employment."
“许多求职者者认为，有这样一条法则：在任何情况下，一封求职信都不应该超过一页，也不应该超过三段。我不相信那种武断的法则。” Slaghuis 说道。“即使一份好的求职信的所有相关内容都写在一页纸上，一封较长的求职信也可能会产生良好的效果，并带来工作机会。”
The real problem arises when applicants who want to show what they're capable of write unnecessarily long cover letters. Or, worse still, applicants use formulaic phrases and complicated sentence structures. "Readability, clear structure and clear expression are more important than squeezing in big, clunky sentences within millimetres of going over the page margins."
真正的问题，出现在那些想要证明自己有能力写出不必要的长求职信的求职者身上。或者，更糟糕的是，求职者使用了公式化的短语和复杂的句子结构。“可读性、清晰的结构和清晰的表达比在页面空白处用几毫米粗的句子压缩更重要。”
2. Avoid repetition
2. 避免重复
According to Slaghuis, you can really score with your application if the cover letter complements your CV rather than echoing it. That means avoiding stock phrases, as well as information you've already mentioned in your CV. As the career coach explained, specialist knowledge and professional experience already stand out in a good CV, so these can be omitted from your cover letter.
根据Slaghuis的说法，如果求职信是对你简历的补充，而不是重复，那么你就可以在求职信中获得加分。这意味着要避免使用固定的短语，以及你在简历中已经提到的信息。正如专家所解释的，专业知识和专业经验已经在一份好的简历中脱颖而出，所以这些可以从你的求职信中省去。
Slaghuis said you're much more likely to succeed in your application if your cover letter connects with the person you're sending it to.
Slaghuis说，如果你的求职信与你的收信方产生联系，你就更有可能在求职中获得成功。
"If you only want to write your CV using text quotes from freely available sample letters, you're not likely to score any points with your potential employer, let alone inspire them."
“如果你只想引用免费的模板来写简历，你很难在潜在雇主那里得到任何分数，更不用说打动他们了。”
Also superfluous is information the recruiter already knows ? for example, that the potential future employer is an internationally renowned company. Overall, the "less is more" rule is the only one that applies.
此外，招聘人员已知的信息也是多余的??例如，潜在的未来雇主是一家国际知名的公司。总的来说，“少即是多”的规则是唯一适用的规则。
"Applicants should also refrain from trying to butter up their employer or from informing them of where exactly they found the job ad: nor is it worth mentioning the fact that you're looking for a new challenge."
“求职者还应该避免讨好雇主，也不要告诉他们自己在哪里找到了招聘广告：你在寻找新的挑战，这一点也不值得提及。”
3. Bring your personality to the application
3. 把你的个性带到求职过程中
A cover letter is your chance to show off your personality. "What sets you apart from other applicants as a person and what's your working style like? What do friends, colleagues or previous superiors particularly like about you? What kind of role do you like to play within a team? Trying to include what your attitude is like as a leader is another one, as long as the position you're applying for is an executive one." These are all questions you can answer in your cover letter.
求职信是你展示自己个性的机会。“是什么让你与众不同？你的工作方式是怎样的？”你的朋友、同事或前任上司最喜欢你什么？你喜欢在团队中扮演什么样的角色？试着把你作为领导者的态度融入进去是另一回事，只要你申请的职位是高管职位。这些都是你在求职信中可以回答的问题。
"My top tip to those who've switched quite a lot between jobs? They should use their cover letter to talk about their professional future ? after all, it is meant to be about the job and, potentially, a new employer for the next few years. Explain why this in particular would be an important career step for you. What are your goals for the next few years to come?"
“我给那些频繁跳槽的人的最好建议是什么？”他们应该用他们的求职信来谈论他们的职业前途??毕竟，这应该是关于工作的，而且可能是未来几年的新雇主。解释一下为什么这对你来说是一个重要的职业发展步骤。你未来几年的目标是什么？
As well as qualifications, sympathy plays an important role in the application: "Applicants with better CV and cover letter become more tangible as people if they're able to compel the reader of the cover letter to relate to the author ? and this makes it easier for recruiters and future managers to judge whether or not the applicant would be a good fit.
求职资质，同情心在求职过程中扮演着重要的角色：“带着更好的简历和求职信的求职者会成为更多实实在在的人，如果他们能够促使读者与求职信的作者建立联系，这使得招聘者和未来的管理者更容易判断求职者是否是一个不错的选择。
"Not only does this increase the probability of you being invited to a face-to-face interview; it also means you're more likely to find a position that truly suits you."
“这不仅增加了你被邀请参加面对面面试的可能性；这也意味着你更有可能找到一个真正适合你的职位。”
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